Month: April 2016

Selfie Craze in the Brave New World

  Online communication and social networks have really changed the world—these days you can hold a conference online, have friends anywhere in the world and buy airplane tickets in the middle of the night lying comfortably in your own bed. An unexpected effect of the new communication possibilities was a change in people’s perception of their looks. Psychologists used to anxiously raise awareness of the unnatural beauty standards promoted by the glossy magazines, but today it is becoming quite obvious—even the fashion industry is not omnipotent. People are capable of creating new standards, especially when they can take a close look at Hollywood and Bollywood celebs, as well as a haughty nouveau riche next door. In my professional experience the first sign of the social networks’ growing influence was the increased demand for instant beauty procedures. When I started out, frankly, these sort of beauty treatments were not exactly popular—women were prepared to spend time and money in order to beautify their skin or to reduce cellulite, knowing that it won’t be done in a …